Whether for long or short term needs, a special project or for a fresh look at your existing efforts ~
When you want your B2B company’s marketing to produce results ~
Fractional CMO &
Marketing Services
No fluff - just results
30 Years of Experience:
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Born and proven in my own B2B
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Success that grew into a global marketing firm
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With extensive experience in multiple B2B industries
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Chief Strategist and Advisor to 300+ growth & business consultants
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And always standing at the critical intersection of increasingly successful sales and marketing teams
It has all led to hundreds of success stories…
And now it’s your turn.
Providing the Necessary Elements for Successful B2B Marketing
Qualitative & Quantitative Analysis - “Know before you go”
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Industry
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Target Market
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Competitive
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Internal
Start by analyzing everything; the list above and more. We’ll want to know where you stand, your past marketing decisions and actions, costs vs. return, internal and external factors, triggers for your audience and what makes you profitable. Then we start on the softer metrics, like past messaging. You can’t fix what you don’t measure, so this is important to future success.
…to provide a financially competitive edge with product or service differentiation, while focusing on the right 5 ‘P’s’; product, price, placement, promotion, people.
Brand Voice - “Create, promote, display in unison”
Everything done to this point provides us with evidence for a new direction. Now is the time to create, write, display and promote in unison. Sales and marketing should work closely together, confirming to one another what is resonating with your target market.
Your brand should be unmistakably your own with everyone on board and able to parrot back your unique selling propositions.
Team Collaboration - “Align cross-functional teams”
Marketing is never a “silo”. It connects the sales team, your audience and your brand players while building out your value proposition. It therefore should be a team exercise.
And when done right, it is more than just the coordination of people to "get- it-done”.
It should take into consideration your "experts in the room" - your own team players. With input from those who know your company and audience best they will buy into the solution and give it their all. This creates a true growth culture with astounding benefits in terms of increased sales, productivity and profitability. Success is then just around the corner.
Development of “Go-to-Market” Strategies - “With checks and balances”
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Paid Advertising
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Social
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Content Marketing
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Direct Mail
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Email
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SEO - Search “Everything” Optimization
Just because you can, doesn’t mean you should. Use only channels your audience uses…forget the others. Then constantly use Key Performance Indicators to measure effectiveness.
As a marketer and fractional Chief Marketing Officer who's helped companies from $2M to $50M scale up, I've seen first hand how the right marketing strategy and tactics can accelerate growth, as in:
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The manufacturing client who was struggling with flat-lined growth and diminishing market share. Within six months of implementing the newly designed messaging and strategy, their marketing effectiveness, as measured in sales inquiries, increased 10x – without spending an extra dollar on their budget.
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The financial services software and education company that had tried a new roll-out and failed - twice. Research into their product offering revealed a major roadblock with their audience. Once fixed, along with a new marketing strategy, the go-to-market plan had to be paused after 6 weeks - slots were sold out for six months in advance.
The secret?
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Great marketing and strategy isn't guesswork – it's knowing audience desire and what will work, placing that into properly promoted words and channels ~ resulting in sales growth. Anything else is just fluff. I don't know about you but I want measurable results.
The obvious?
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It's your turn. Let's talk about your marketing, goals and creating growth for your company.
Carl Olson,
Your next CMO!
Services: Fractional Chief Marketing Officer Strategic Development Copywriting & Content Marketing Project Management Competitive Analysis Team Alignment Growth Marketing Assessments
Let's Connect
Here's to your success!
Drop me an email!