313-288-9914
More Leads? Forget 'Em
Why More Leads Can Sink Your Sales Team
It’s the mantra you hear in every boardroom and sales huddle: “We need more leads!” Teams go into overdrive—churning out emails, dialing numbers, casting a wider and wider net. The belief? That more leads will magically solve everything and send revenue soaring.
​
​But what if I told you this obsession with quantity is not just misguided—it’s outright dangerous for your business?
According to HubSpot, a staggering 73% of B2B leads are simply dead weight. They clog your CRM, bury your best reps in busywork, and drain your marketing budget.
And Gartner’s research? It’s even more alarming: companies hooked on lead volume actually see their close rates plummet, sales cycles drag out, and customer churn spike.
Why? Because when you throw every name into the funnel, your team loses sight of what matters most: the right customer. Sales wastes time on dead ends. Marketing celebrates vanity metrics like “lead count” while operations braces for a flood of mismatched, unprofitable clients. The result? Burnout, frustration, and missed targets—every single quarter.
What if you could cut through the junk and get to the customer faster, with a shorter sales cycle, higher average revenue per customer and better margins?
-
Instead of giving each sales person 5000 leads they know nothing about, give them 100 high value accounts they have a likelihood of closing.
-
Engage those leads with tailored collateral and all manner of assets that allows them see themselves using your solution.
-
Watch those leads move faster onto the customer track.
At The Written Sale, we say enough is enough; too many is too much. The ALIGN360 Scaled Growth System flips the script. We start by bringing your leadership together to define—collaboratively—what your perfect client actually looks like. We dig deep into how the best customers impact not just sales, but marketing, operations, and finance. Suddenly, your team isn’t chasing every shiny object—they’re laser-focused on leads that are a perfect fit, drive real profit, and become loyal, long-term partners.
Ready to stop chasing and start closing? Visit our home page to see how ALIGN360 transforms lead generation into a strategic advantage.
Or schedule an exploratory conversation to discover what real, qualified growth looks like for your business.
​
​
​
Sources:
-
HubSpot, “The State of Inbound,” 2023
-
Gartner, “The B2B Buying Journey,” 2022
​​
​